Under the Cookie Moon Bakery Redesign

Under the Cookie Moon

A playful brand and packaging design for a home-based bakery

Project Overview

Branding Design, Visual Identity, and Productivity CMS

Under the Cookie Moon is a home-based bakery funded by a passionate baker. The owner felt they needed a stronger visual identity to reflect its warmth, creativity, and high-quality baked goods. They wanted a logo refresh and additional brand assets and promotional materials that aligned with their playful brand voice. Customers loved the brand’s whimsical charm, so I created a cohesive, visually appealing brand identity that resonated with customers while maintaining the brand’s personality.

Deliverables

Notion dashboard for vendor and inventory tracking
Notion editable digital recipe book for client use
Logo and brand identity redesign
Doodles of the top-selling cookies for packaging and marketing

Platforms

Notion productivity software, Canva, and Procreate

My Role

Sole Brand Designer
I handled the entire brand identity design process, from research and ideation to final execution, ensuring the final outcome aligned with the client's vision and resonated with their target audiences.

View Notion template

Before

After

Taking inspiration directly from the name, I designed a whimsical “cookie moon” surrounded by cookie crumb stars as a clever way to visually reinforce the name.

Buyer personas of the Under the Cookie Moon clientele

All three groups value authenticity and personality over mass-produced perfection. The brand needed to feel whimsical and approachable while maintaining professional quality.
This understanding informed every design decision, from the playful moon character to the warm, hand-drawn aesthetic that differentiates UTCM from commercial bakeries.

Under the Cookie Moon notion pages and features.

To help the client streamline their operations, I designed a Notion dashboard with a home page for company vision and a digital recipe book for recipe and ingredient tracking. I went a step further by crafting a playful, visually engaging recipe book. They loved to have a delightful, functional space to manage business essentials and product offerings.

I included marketing and promotional materials for the owner to use plus backgrounds of the flyers. The client in the future wants to expand their packaging for premium gifts and the cookie pattern will be used as wrapping paper.

Results

Client reported increased customer recognition and memorability across social platforms with feedback saying "The rebrand transformed how customers see my bakery. People now recognize my booth immediately and often bring friends to show them 'the cute cookie moon place!'"